A free ebook is a credible online marketing lead magnet, which helps generate valuable leads and communicate knowledge to visitors. The bloggers guide to landing page optimization best. Welloptimised landing pages allow you to take the prospects that you attract to your website and convert them into leads. Grooves landing page redesign grooves conversion increased from 2. Well look at some landing page design examples that show you just how powerful they can be. While landing pages are easily the most important pages on your website theyre where you convey value, earn trust. The most entertaining guide to landing page optimization youll ever read. The average landing page conversion rate falls around 2. Jul 05, 2018 call me on my blasphemy, but landing page optimization is akin to gods work when it comes to ppc. But tragically, the aftermath of getting them wrong is anything but. With this in mind, take a look over your site and reapply the tips in this ebook to. After reading it, you will feel comfortable leading projects with this. We immediately notice the very well designed explanatory video of the service that answers basic questions such as. You have done a great job with this compilation of landing page examples.
That action could be to sign up, subscribe, download, buy, etc. Jun 25, 2019 20 ebook postclick landing page critiques to learn from keep in mind, for shorter ebook postclick landing pages, weve shown the entire page. With optin pages often being so similar elementwise, its important to find a way to stand out and images are a great way to do so. Its exciting at least it is to a marketing nerd like me. Call me on my blasphemy, but landing page optimization is akin to gods work when it comes to ppc. It educates people, demonstrates your thoughtleadership, and helps you generate leads like nobodys business.
It describes seo and how it has changed, and then personalizes the description by entering your company name. This 58 page guide will teach you everything you need to know about landing page optimization lpo, including examples, workflow and more. The ratio of links on a landing page to the number of campaign conversion goals. Now that weve covered the fundamental prelanding page questions, lets discuss how you can make awesome, persuasive landing pages.
Here are 8 ebook landing page examples that missed the mark. With these critiques, start creating and optimizing your own ebook postclick landing page today. A landing page is designed in a way to receive and convert traffic from an online marketing campaign. Look at the above landing page samples and model the winning elements. To help, we searched the web for the best landing page examples. The social media tiles on your ebook landing page may help to make your boss happy, but they only serve to distract your prospects from the goal. The definitive guide to testing and tuning for conversions john wiley press 2008 during his 20 year involvement with the internet, tim has worked with. A fully updated guide to making your landing pages profitable effective internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. He is the president of, a company that improves the conversion rates of website landing pages through stateoftheart scientific testing. But designing a landing page thats maximized for conversion isnt all that simple.
Landing page optimization lpo is the process of improving elements on a website to increase conversions. Ultimate guide to landing page examples optimizepress. Apr 28, 2020 many landing page creation tools enable ab testing, making it easy to set up variations of your landing page copy or design and have it randomized automatically. By creating a compelling landing page for your ebook, your visitors will feel more convinced to download it. Nov 07, 2019 according to a landing page ab test on yuppiechefs landing page, removing both the navigation bar and other links resulted in the increase of their conversion rate by 100%. In an optimized campaign, your attention ratio should be 1. Thats because landing page optimization and the conversion optimization that comes with it are all about statistics and probability. If your analytics graph looks like this, work on traffic first, optimization second. Dollar shave club going minimal is one of the most popular trends you should consider in 2020 to fuel your landing page inspiration and help you create a landing page that will work no matter what also, minimalistic landing pages were among the most popular. As you build your ebook landing page, you will be tempted to try different elements on the page to see if theyll improve your downloads. What an optimized landing page looks like with examples.
How to design a ebook landing page according to industry. Landing page optimization can be defined as a process of improving the performance of various page elements and ensure that they get your business the highest possible conversions from visitors who arrive on these targeted pages. Jul 11, 2019 why is klientboost continually seeking landing page inspiration. A landing page should offer all the necessary information, but not so much as to overwhelm and as a result, drive away the visitor. To get the most out of this guide, please use each resource to focus on one area of your landing page experience at a time. We listed some examples of welldesigned and engaging ebook landing pages below to gather a list of common themes and tactics that make. He is the author of ecommerce bestseller landing page optimization. The core essence of conversion rate optimization is to test to find what works for. Find out whats the best in them and try to transfer these solutions into your landing pages. You may need to click through to each ebook postclick landing page to see some of the points we discuss. How to design and optimise landing pages for lead generation. While designing your course landing page, you might want to take a look at some modern inspiration.
This is a page that is designed with no distractions so that it converts site visitors into leads. Yet, despite this excitement, its easy and quite common to get caught up in. This is the page youre going to want to offer your ebook on. This 58page guide will teach you everything you need to know about landing page optimization lpo, including examples, workflow and more. Read ebook landing page examples used by todays best brands for more great. Here are 10 fascinating ab testing examples that will blow. How to design a ebook landing page according to industry leaders. As with all aspects of landing page optimization, you should always be testing. Sound advice from one of the leading names in landing page optimisation. Get inspired by these 21 brilliant landing page design examples. Dec 28, 2017 10 examples of the best landing page design leadquizzes. Apr 18, 2019 examples of a product page and a customdesigned landing page on. Jan 16, 2019 thats because landing page optimization and the conversion optimization that comes with it are all about statistics and probability.
Landing pages are single web pages with offers or content upgrades designed to collect user information and generate leads. The whole optin page makes it very clear what the visitor needs to do to get the ebook, from the subtitle to the call to action button copy. From an attentiongrabbing cover and sleek data visualizations to unique illustrations. Meclabs has developed the metatheory of landing page optimization that has been proven to work in thousands of experiments. What follows is a list of resources that can be applied specifically to landing page optimization. Being in seo services, i liked the 27 the search engine optimization expert, though i disagree with his domain name. There are few things in life you buy hoping to never use.
Jun 06, 2019 a landing page is the first page you land when you click on a link that directs you to a website. A brief history of your experience with your ebook s topic. Weve organized everything to best simulate a visitors experience on a landing page from first click to final conversion. Like an alien discovering a new planet, a prospect lands there giving you the opportunity to make them an offer, gather their information, and make contact. See more ideas about landing page examples, templates and landing. Landing page optimization lpo is the process of optimizing landing pages to boost conversions.
Choosing the right landing page design for your ebook can become a painstaking. Your call to action, or cta, is the primary conversion goal of a visitor to your landing page. Tim ash download extended bio is the president and ceo of sitetuners and its parent company epic sky. An optimized landing page gives potential leads one action to take to get your content. Creating an ebook landing page that converts ab tasty. If your ebook is teaching people how to perform a specific task, a howto themed landing page design will work great for you. Use your newly acquired knowledge to create the finest landing pages ever made. Tim ash is a recognized expert in the field of landing page optimization. Because were always looking to move up that conversion rate ladder. After all, landing pages are the hinge of your online marketing. Investing the time into creating welldesigned and optimised landing pages is critical because they are your means for generating leads for your business.
So if youre looking for short ebook landing page examples, here are. How to create an ebook landing page that generates leads. Labels within form fields have the potential to confuse and. The 7point checklist for powerful landing page copy. Weve scoured the web for 100 for how they do it, from design to cuttingedge conversion strategies. Because every campaign has one goal, every corresponding landing page should have only one call to action one place to click. The information presented is excellent for the middle level digital marketer looking to up their game or as the first step into becoming a landing page optimization subject matter expert. Whether you think youve ever created a landing page before, you need to recognize that landing pages are not just standalone campaignbased entities. This distracts attention from the rest of the page. Here are 10 skinnies on surprising splittesting results youll be able to cite at your next networking event. Our aim is to regularly update this page and continue to bring you ideas and examples you can pick and choose from when creating your landing pages.
You dont have to create your landing pages from a blank slate. In this article ill show you how to design an ebook landing page and in the process examine real life examples from industry leading organizations. For example, olivia derby and marissa lawton split tested their landing page for a webinar. As the search economy grows, every deeplinked product detail page on your site is essentially a landing page. Pdf landing page optimization download read online free. A landing page is the first page you land when you click on a link that directs you to a website. You may have noticed our cta for the ultimate guide to landing page optimization.
Check out more examples of landing pages here and get inspired to create yours. Before i jump into my list of landing page design examples, understand that the term landing page has become much broader than it was, say, five years ago. It is a subset of conversion rate optimization cro and includes methods like ab testing to help lower your. Remember, optimizepress is the perfect landing page builder for wordpress, and gives you the power to create your first or 100th landing page for your business, with conversion optimization built in.
Jan 07, 2020 8 insurance landing page examples that generate maximum leads last updated on january 7, 2020 by ted vrountas in conversion optimization, landing page examples there are few things in life you buy hoping to never use. Beretta would be much better served to use this space for testimonials to cement the benefits of the ebook. However, for longer pages, we only displayed above the fold. Clickconsults marketing ebook optimization elements on the page long source copy can be good, especially when you need a lot of information from your readers.
Following these landing page copywriting best practices will help you start with an effective landing page that, with ab testing, just gets better and better as you learn what copy tweaks help increase your conversion rate. Then, look at what the experts say, and systemically test, tweak and analyze different ways of improving your own. Leadquizzes is a company specialized in selling quizzes designed to capture leads. Note that some of these landing pages may defy the design principles considering their utility. Get the ultimate guide to landing page optimization for free and start optimizing your landing pages like the pros. A landing page is a web page, disconnected from a websites main navigation, thats designed strictly to convince visitors to take action. Feb 03, 2020 what follows is a list of resources that can be applied specifically to landing page optimization. Examples of a product page and a customdesigned landing page on. Businesses interested in using landing pages should focus on wellplaced text, clean design, and strong callstoaction ctas to ensure high conversions. And to make sure that your landing pages work, ab testing and usability testing can be your best friends to determine whether your pages give you the conversions you. Wordpress landing page examples 15 examples optimizepress. Ebooks are great for lead gen, but if your landing page is lame, prospects will write you off. Creative landing page design examples a showcase and critique monetate. Youre generating traffic and converting leads, but is it enough.
Cta for the ultimate guide to landing page optimization below however. Find out 30 different landing page examples you can steal from. Landing page optimization by tim ash overdrive rakuten. Based on the analyzed data you can make changes to boost your conversion rate. Yet, despite this excitement, its easy and quite common to get caught up in the hohum of creating one. Great landing pages are short, sweet, and uncluttered. There are two key elements you need on a howto ebook landing page. So, not optimizing your ebook landing pages for conversions will. Category pages and product pages are more numerous and make up the main body of content on an ecommerce site but its wrong to think that landing pages arent equally important. Mar 31, 2020 steal the best landing page examples in 2018 dont start from scratch. How to optimize landing pages optimize landing pages. But also look out for aspects that need certain improvements and avoid making simple mistakes. Now, lets take a look at twenty landing page examples that could help you design highconverting landing pages. For additional information, and how landing pages vary from offer to offer, get the guide here.
This first case study is a great example of how testing and optimization should be done. The team from groove decided to do an extensive qualitative study. The page is original, separating itself from competitors. What is a good average landing page conversion rate in 2020. Landing page optimization is a subset of conversion rate optimization cro, and involves using methods such as ab testing to improve the conversion goals of a given landing page. This second edition of a bestselling guide to landing page optimization includes case studies with beforeandafter results as well as new. Why landing page optimization matters for your online business. How to build an online course landing page with examples. The process starts the minute you begin designing the page, but it lasts long after the page goes live. Here are 10 fascinating ab testing examples that will. Nauto has it, packaged into a supersimple ebook whose landing page gives you both a brief contact.
Get inspired by the 8 biggest graphic design trends 2019. This second edition published 2012 version of landing page optimization covers the full array of topics within the science and art of optimizing landing pages. Why is klientboost continually seeking landing page inspiration. A landing page is the initial page usually created with a purpose in mind your visitor lands on after clicking on an ad, a link in an email, a calltoaction on social media, or many other sources.
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